Tariro, a talented artisan from Bulawayo, used to sell her handmade baskets and crafts at a local market stall. Her customer base was limited, and sales were inconsistent. After joining PIONEERS’ Digital Marketing and E-commerce program, she learned how to photograph her products, create a social media brand, and set up a simple online store. “I thought the internet was just for entertainment,” Tariro admits. “Now, it’s my marketplace.” Within three months, she was receiving orders from across Zimbabwe and even internationally. Digital skills didn’t just supplement her income; they transformed her local craft into a global business, allowing her to employ two other women from her community.